Finally, a Proven Path to

Making Remarkable Films, Profitably.

Because life is too short to make films you don't love.

Enrollment closes in:

0
0
DAYS
0
0
HOURS
0
0
MINUTES
0
0
SECONDS

While talking with thousands of fellow filmmakers, this is what I heard:

 

I don't feel confident in my ability to tell amazing stories,

I'm not sure what makes it all 'click.'

 

I can't find clients who will give the budgets and creative freedom

to make great films.

 

As much as I love filmmaking, I also hate it.

I hate pitching clients and having them ask if I can do it for less,

I hate feeling overwhelmed and afraid I'm going to miss THE shot,

I hate scrambling in post, searching for something that works,

And I hate the rounds of endless revisions...

 

Heck, I heard many of you ask if it is even possible to tell meaningful stories

profitably, without stress and with lots of creative freedom.

You're not alone and it's not your fault.

 

There was a time when I almost quit my dream of being a filmmaker. It felt like I was always compromising something: my creative vision, the story I was telling or if I was making any money at all in the process.

 

I remember struggling to close $5k deals. Struggling to get an iota of creative freedom. Struggling to make films that I was proud of and that I wanted to share with people.

 

It's no secret that most filmmakers struggle with these same things. And sadly, many never get beyond the struggle.

 

They continue to lack confidence in their ability, to compromise their creative vision, and to agree to budgets that are too low.

 

You need a way to get clarity on your vision

and to communicate its value to clients,

so you get the budgets and freedom you deserve.

 

I can't stress this enough. 

 

If you're not getting the results that you want — clients and budgets that enable you to make films that you are proud of — more hours of doing the same thing isn't going to work.

 

You need a new strategy. You need:

  • A plan to give you clarity and make you confident in your creative vision.
     
  • A system to close clients that give you freedom and the budgets you need.
     
  • A process to reduce overwhelm and radically reduce revisions.

You need a method to create remarkable films, profitably and consistently.

 

Crafting remarkable films isn't luck,

it's an art and a science.

 

It's storytelling. And it's scientifically proven that story is the best way to generate emotion, drive action, and create impact with your films.

 

Story has become a buzzword lately, but that's not what I mean.

 

I mean storytelling, the form of human communication that has evolved to be most effective. We're talking 'around the campfire' storytelling.

 

Now, I know story works because storytelling is what got the NFL to call after seeing one of our wedding films.

 

Story is what won me 5 Emmys.

 

Story is what enables us to charge over $100k for a 3-minute film.

 

Story is what makes me proud of the films we create.

 

You can have the most beautiful or epic shots,

but without story, your film is simply a video.

 

And a video is a commodity that goes to the lowest bidder.

 

It breaks my heart to see fellow filmmakers struggle, much like I used to, because they are stuck in a cycle of making videos they don't love.

 

I'm proud of my work and its impact and I want you to be as well. I believe in the power of story - and the power of filmmaking - to transform our world through empathy and impactful action.

 

And this is exactly why I wanted to help.

 

So we locked ourselves in a room and didn't come out until we created a fail-proof storytelling system that persuades clients to pay, that drives empathy and action and, best of all, celebrates your creative freedom.

INTRODUCING

THE SCIENCE OF STORYTELLING

Everything you need to make films you're proud of,

profitably and consistently.

The Science of Storytelling is an online course

designed to give you clarity & confidence,

to increase your budgets & creative freedom,

and  to give you the ability to create films you love, every time.

WHAT YOU'LL FIND INSIDE

8 Course Modules

 Live Coaching Calls

30 Teaching Videos

Printable Client Materials

6 Live Webinars

Year Subscription

to StoryBuilder

HERE'S EXACTLY WHAT YOU'LL

LEARN IN EACH MODULE

MODULE ONE 

BUILD A FOUNDATION FOR YOUR STORY

 

Our goal in The Science of Storytelling is to revolutionize the way you tell stories and your filmmaking process. This transformation begins by building a solid, three part foundation: an understanding of what story is and why it works, an honest assessment of your current filmmaking process, and a clear path towards powerful, profitable storytelling.

You'll learn how to:

  • Unlock the psychology behind creating connection, meaning, engagement, and authenticity in your films

  • Leverage the power of narrative transportation to drive massive engagement 

  • Master Pixar's 2+2 concept and let your audience reach their own conclusions

  • Stop trying to 'cover everything' on site (and what you should do instead)

  • Invest the right amount of time into pre-production (it's more than you think!) and how exactly to make that profitable

  • Uncover the most effective and counterintuitive way to increase production value while slashing time spent editing

  • Master the 'secret weapon' of great storytellers (it  has very little to do with story)

MODULE TWO 

FIND A REMARKABLE STORY

 

It can be challenging to find amazing stories, especially for 'boring' clients. In this module, we teach you to look for stories in a completely different way: to look for magnetic main characters rather than amazing stories. You'll be armed with all the tools you need to find an amazing story, anywhere.

You'll learn how to:

  • Identify magnetic characters to be the heart of your film, including our not-so-secret way to know when we've found the one

  • Share the emotional core of your story through three main pathways (miss one and your film will lack appeal)

  • Ensure that your audience forms a deep connection with your characters, and why you don't need them to love them

  • Brainstorm the ideal character and turn that story into an even more powerful reality with specialized questions

  • Ask the best questions when searching for an interesting story, even in a boring place

  • Use and develop the two types of secondary characters in your films: helpers & experts

  • Emphasize alternatives when your main character is missing something or doesn't have much to say about a key plot point

MODULE THREE 

DEVELOP ALIGNMENT AND PURPOSE

 

Here's the great thing about alignment: it builds clarity and trust. Clarity means you'll have confidence in your decisions and vision, while trust equals creative freedom. You'll learn how to ensure a high level of alignment between you, your clients and your team. If anything is going to improve your relationships with clients, it's this.

You'll learn how to:

  • Leverage our Keyword System to ensure that you and your client are aligned on every decision and every idea. This system alone is worth the course.

  • Gain the trust of your clients and turn that into massive creative freedom

  • Embrace conflict with your client, even early on, in way that gets them excited about it

  • Brainstorm a huge list of vantage points to ensure you've got ideal alignment

  • Change your process if the same keywords keep coming up for you 

  • Ask prompts that guide your clients (and your films) in powerful directions

  • Use our 'cluster technique' to narrow your goals to a manageable size

  • Communicate the keywords to your clients in a manner that maximizes clarity and trust. In turn, you get confidence and freedom.

MODULE FOUR 

KEEP VIEWERS ENGAGED

 

Do you ever struggle to structure your film so that its interesting? We all do. We examine at how different types of story structure impact our desire to keep watching and how you can structure your films in a way that draws us in and keeps us watching.

You'll learn how to:

  • Go deep into the theory and function of plot as a mechanism to keep viewers engaged

  • Make the two key plot decisions (and how it can actually be easier than it seems)

  • Include the three key parts of every story and why, if you miss even one, your film will fall flat

  • Ensure that the one thing that your story absolutely needs is included, even if your client doesn't want it

  • Spot the Six Universal Conflicts in nearly every story (every good story has at least three), plus how to decide which conflict is the strongest!

  • Talk to clients about conflict in a way that isn't intimidating and that will get them onboard

  • Use a simple question to immediately find conflicts in your story

MODULE FIVE

DIVE DEEPER INTO ENGAGEMENT

 

Wouldn't it be nice to know the 20% of your film that caused 80% of the impact? Well, you'll learn just that: the 6 essential plot points. You can think of them as the load-bearing moments in your story. When you use these plot points the right way, your audience is engaged from the first to last frame.

You'll learn how to:

  • Incorporate the six key plot points that are integral to every successful story

  • Focus on the most important part of your film (and why you should)

  • Use plot points flexibly, so you can adapt them to a 3 minute film... or a feature length documentary

  • Emphasize your character's journey, including the use of mini-wins and setbacks along the way

  • Grab the audience from the start (and four unique ways to keep their attention)

  • Structure your film so that the audience leaves ready to take impactful action (in other words, ready to create the impact you desire)

  • Elicit emotion in both the open and the close by using mirrored questions 

MODULE SIX

FOSTER A SENSE OF AUTHENTICITY 

 

One of the most powerful aspects of filmmaking is our ability to show, not just tell a story. We're going to share our favorite ways to effectively and authentically showcase your story. And, we'll give you the tools you need to avoid the painful, staged broll and tacky recreations none of us like shooting.

You'll learn how to:

  • Leverage the power of 'witnessing' to get your audience to arrive at their own, more powerful conclusions

  • Use unexpected places (they are more powerful!) and the 3 key strategies we use to find them

  • Uncover relevant symbols using our Four Layers of Place system (it makes previously impossible to think of ideas obvious!)

  • Use mapping in your search for effective places and authenticity for your character (it's not what you think)

  • Take advantage of small amounts of scouting time in the best way possible

  • Integrate found coverage (e.g. old video & photos) seamlessly into your film

  • Avoid tacky, staged broll and recreations that none of us really want to film anyways

MODULE SEVEN

SELL IT TO CLIENTS, PROFITABLY

 

Now that you have a strong understanding of how to make a powerful film worth watching, its time to sell it to your clients. This is the module where we put it all together. Follow the steps in this module and you're sure to attain significantly higher budgets, greater creative freedom and films that are more fulfilling for you and your clients.

You'll learn how to:

  • Leverage what clients really want for bigger budgets, greater freedom and better films

  • Use process to sell clients (and a beautiful, printable, pitch sheet to explain your process to clients)

  • Stop thinking and talking about the film with clients 

  • Focus on the three main phases of pitching a project (and the goal for each phase)

  • Evaluate a pitch, including a full sample pitch that shows exactly how talk to clients

  • Master the surprising goal of pitching a client (hint - it has nothing to do with selling and everything to do with filmmaking)

  • Listen in the right way, the way that will get clients saying yes, yes, yes

MODULE EIGHT

THE BUSINESS OF FILMMAKING

 

The hard truth is that if you struggle with the business side of filmmaking, it doesn't really matter how great your films, its going to feel stressful and overwhelming. So in this brand new module, we're peeling back the curtain and sharing how we run our business, how we make decisions and how you can ensure that your business can grow and thrive, no matter where you're starting.

You'll learn how to:

  • Five strategies that can triple your profits (or more!)

  • How to make great strategic decisions in your business and what information you need to make them.

  • What to do when you don't have enough work

  • How to build a team and how we think about hiring employees versus freelancers

  • The formula to determine how much to charge for freelancers on your project (and how much to pay them in turn)

  • Answer the question: how much time and effort should I be putting into our website / business cards / reel / marketing materials?

  • The single more important part of your business and why you need to protect it at all costs (plus a story about when we didn't do that...)

GET STARTED NOW

Choose the Plan That's Right for You

THE BEST VALUE

$997

One Payment

THE MOST FLEXIBLE

$97

Twelve Monthly Payments

ENROLL NOW & GET THESE BONUSES FREE

BONUS ONE

LEARN THE COURSE LIVE:

WEBINAR SERIES

WITH THE LEADERS OF MUSE

Learning to be a powerful storyteller doesn't get any easier than this.

 

Over the next two months, Rebecca, the CEO of Muse, will host four weekly webinars that teach you the most important content of The Science of Storytelling — live — and give you a chance to get all your questions answered. (And Patrick has promised to make guest appearances too!)

 

This is likely the only year that the Science of Storytelling students will have this much personalized access to the leadership of Muse.

 

If you're worried about follow though, the great news is that all that you need to do is put these four webinars in your calendar and show up. In just 4 short training sessions, we'll transform your storytelling and filmmaking ability!

 

And of course, all of the webinars will be recorded and sent out, so theres no problem if you can't make it to them live.

 

(Value $997) Included with The Science of Storytelling!

BONUS TWO

A FULL YEAR SUBSCRIPTION TO

STORYBUILDER, THE SOFTWARE

WE USE ON EVERY PROJECT

We used to struggle to stay organized in our projects -- keeping all of our notes in one spot and working with remote team members.

 

And then we'd spend HOURS AND HOURS designing our client deliverables for each project.

 

That is, until StoryBuilder. 

StoryBuilder is the software we use for every single project we work on at Muse. And we completely rebuilt it — from the ground up — last year.

 

We organize all of our project creative and make all of our client deliverables with one click downloadable PDFs.

 

I don't know what we'd do without StoryBuilder, and I think you'll find it just as indispensable too.

 

 

(Value $468) Included with The Science of Storytelling!

BONUS THREE

TIMELESS STRATEGIES

TO GET MORE CLIENTS

Quit the maddening cycle of overwhelm and uncertainty.

 

Take back control, even when you don't have enough clients! This training covers proven, timeless strategies to get more clients, more work and more control in your business.

 

This training isn't about doing more, its about taking the right action. We'll help you identify when you're spinning your wheels doing busy work — and when you're doing the work that will actually bring clients in the door.

 

Less work, more money? Yes, please.

 

By the end of this training, you'll feel confident in your ability to take action and bring paying clients into your filmmaking business.

 

(Value $197) Included with Science of Storytelling!

BONUS FOUR

DONE-FOR-YOU

CREATIVE PROPOSALS

We're opening up our business and giving you two sample proposals we would send to clients!

 

They will show you exactly how we present ideas to clients and what we include (and more importantly, DON'T include) in each and every client proposal we send.

 

Best of all? We'll give them to you as an editable Pages AND a Photoshop documents — so you can start using them in your business today. 

 

(Value $197) Included with Science of Storytelling!

BONUS FIVE

FOOLPROOF

BUDGET CALCULATOR

We know it can be overwhelming to budget for shoots. 

 

Thankfully, after literally hundreds of shoots, we've got it pretty dialed. 

 

We built this calculator to share all of our hard-won lessons in a way that quick, painless and easy for you.

 

Never second guess your budgeting again.

 

(Value $197) Included with Science of Storytelling!

BONUS SIX

CHOOSE PERFECT MUSIC

IN POST WITH OUR

AWARD WINNING LEAD EDITOR

Music can make or break a film.

 

And it's so easy to get into a rut, where you are picking the same type of music for every project.

 

Rather than feeling overwhelmed by the amount of choice or constrained by what you've always used, we want to walk you through our process for choosing music that drives your story — and the film — forward, every tin.

 

Join Michael, our award winning lead editor, as he shares his process — and three favorite tricks — to pick winning music tracks.

 

Plus, you'll get the chance to ask him your most pressing editing questions, live!

 

(Value $197) Included with The Science of Storytelling!

BONUS SEVEN

SIMPLIFIED STORYTELLING:

HOW WE MAKE

12 HOUR BRAND FILMS

It's time to stop being bored to tears by facts and figures and time to start making brand films worth watching in less time than you thought possible.

 

This training is all about how we create 12 hour brand films. That's right — 12 hours including pre-production AND post! 

 

You'll learn why most brand storytelling falls flat and how you can make your films interesting and engaging instead. We share our top techniques to make interviewees feel comfortable and share their deeper selves. And we share our top six brand storytelling questions! These are must haves.

 

By the end of this training, you'll be confident that you can make films you love in less time than you ever thought possible.

 

Plus, we share four of our favorite 12 hour brand films. 

 

(Value $79) Included with The Science of Storytelling!

BONUS EIGHT

FROM NEWSPAPER BOY

TO THE EMMY STAGE

Do you dream of big things for your filmmaking?

In this closed-door training, Patrick shares his story — how he went from a small town paper boy to the Emmy stage — and how he used the power of story to propel his journey and his success every step of the way.

 

The Muse team agrees — this is some of the most powerful training we've ever made.

 

(Value $297) Included with Science of Storytelling!

 

BONUS NINE

START CHARGING MORE

FOR YOUR FILMS, TOMORROW.

One of the best ways to improve everything — your films, your business, the people you can work with — is to get paid for more your films.

 

Pricing is a complicated, psychology driven, choice. And guess what? After countless project proposals and thousands of interactions with clients and potential clients, just like with story, we've distilled the complicated challenges into an actionable set of steps that every filmmaker can follow!

 

We're going to give you a simple, three step process that will enable you to start charging more for your films — tomorrow.

 

(Value $197) Included with Science of Storytelling!

 

GET SUPPORT FROM THE LEADERSHIP OF MUSE

GET YOUR QUESTIONS ANSWERED: 

LIVE Q&A WITH PATRICK & REBECCA

Have an important question about how to make your film stronger? How to push your business forward? How to find & close more clients?

 

We're hosting live office hours where we'll tackle your toughest challenges, stickiest business situations and most perplexing client conundrums. If you can't make it live, no problem, all of the sessions will be recorded and available in the course.

PROOF THAT

THE SCIENCE OF STORYTELLING WORKS

Muse has brought me bigger clients, bigger projects and more opportunity and allowed me to grow, but the coolest thing is that I get to work with guys like this.

Alex Widmer

Filmmaker & Story Strategist

Many of us are pretty quick to lay down several thousand dollars for the latest and greatest quadcopter or 4k camera. However, the Muse program, at a fraction of the cost, is an investment into who we are as filmmakers.

Jeremy Wayland

Filmmaker

For the first time ever, someone won't try to woo you with esoteric believes or mechanic plot-formulas but actually teaches you how to tell a compelling story.

Yannik Markworth

Filmmaker

I used to be a tripod...

I can't tell you how much confidence I've gained in pitching to clients with the process.

Brian Artka

FILMMAKER

I can tell you, without a doubt, that Muse single handedly saved our business. We were struggling to find our voice & found ourselves in a never ending battle to provide the lowest rates just to land jobs. I would recommend Muse to anyone, from freelancer to large studio. 

Kaleb Kohart

Filmmaker

I was able to take a client who often did $7,000 projects with us and land our first $25,000 gig. The process has been life-changing.

 

James Honce

Filmmaker

When I first started doing video work, I was only getting a few hundred for a video and with my last client I made $11k!

Douglass Brown

FILMMAKER

"It's Brilliant!...the Muse process guides you to finding a great story without curbing the creativity and authenticity each unique human being brings to the process. I can tell this is the work of people who both understand both storytelling and the potential for online learning."

Annette Simmons

Author of Story Factor

Muse has been that missing link in my business. It is providing me with a process that is tried and tested, and can be repeated over and over. Before even finishing the course, I applied what I've already learned to a current project, that will subsequently bill enough  to pay for the course!

Aaron Horton

Filmmaker

LET'S SUM THIS ALL UP

 

The Science of Storytelling is a comprehensive program designed to improve your filmmaking - from the first pitch to the final frame.

 

It's informed by years of cutting-edge research in the science of what makes people connect.

 

Rather than struggle to close barely profitable deals, I want you to have budgets that enable you to do your best work.

 

Instead of being told what to do and what to shoot, I want you to be a trusted advisor who has the freedom to be creative and call the shots.

 

Let's replace overwhelm and stress with clarity and confidence.

 

Let's replace underpaid and overworked with profitable and passionate.

 

Here's what we know: telling remarkable stories isn't luck.

 

And telling remarkable stories profitably, without stress, certainly isn't luck.

 

The Science of Storytelling gives you a process that reduces overwhelm, a structure that frees your creativity, and a system that attracts the clients & budgets that you deserve.

 

There's simply no better way to transform your filmmaking, your storytelling and your business.

YOU'RE PROTECTED WITH

OUR 100% RISK-FREE GUARANTEE

We know that the Science of Storytelling works. 

 

It's worked for us and for thousands of our students across the world. We've seen it transform people and businesses at speeds and with results that were barely imaginable before The Science of Storytelling course.

 

With that in mind, we'll allow you to test drive the first four modules of the Science of Storytelling, risk free. If by March 29th at midnight PST, you don't believe that our course has has delivered value, simply email our support team, show us your coursework, and we'll issue you a full refund.

 

Why do we ask to see your work? Well, for anything to work, you have to do the work — and we are going to help hold you to that. Simply show us that you've made a good faith effort.

 

Our promise to you is that The Science of Storytelling will have an immediate and significant impact on your storytelling.

THE WORLD NEEDS MORE REMARKABLE STORIES

 

The truth is I want you to create and share powerful stories. The world needs the stories you want to tell.

 

I want you to make films that you are proud of and tell stories that you care about. I want you to have a profitable, sustainable business that you enjoy. I want you to feel confident and to hold your head up high.

 

And whether you learn about story on your own or take the proven shortcut by working with me in The Science of Storytelling, I want you to know that my goal is simply for the world to see more remarkable stories.

 

And now, you have a choice — you can do nothing, you can try to do it on your own or you can work with us and get a step by step plan in The Science of Storytelling.

 

You have nothing to lose and everything to gain. 

 

The Science of Storytelling comes with a 100% satisfaction guarantee. Apply what you learn and the sky is the limit.

GET STARTED NOW

Choose the Plan That's Right for You

THE BEST VALUE

$997

One Payment

THE MOST FLEXIBLE

$97

Twelve Monthly Payments

FAQS

What is Muse Storytelling and who are Patrick & Rebecca?

Will this really work? It is a 'magic bullet'?

What if I'm a veteran filmmaker? Is this just for 20-somethings?

What if I've barely started my filmmaking? Or am a hobbyist?

I'm afraid I won't do the work. Help!

Will this course help me get more clients?

What if my clients don't want story? Or aren't willing to pay for it?

Will using a process make my films boring or formulaic?

How much time does The Science of Storytelling take?

Does The Science of Storytelling cover technical stuff, like which lens to use and how to light a room?

What if I don't live in the US?

Are there examples to illustrate the points you make?

Who will be teaching the webinars?

Is there are guarantee?

What do I do if I need support?

GET STARTED NOW

Choose the Plan That's Right for You

THE BEST VALUE

$997

One Payment

THE MOST FLEXIBLE

$97

Twelve Monthly Payments

 

Consumer Testimonials. As with any program, your results using The Science of Storytelling may vary from these consumer testimonials. Your results will be based on many variables, such as your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. It takes lots of time, effort, and dedication to be a successful filmmaker and storyteller. We believe that we provide you a great toolbox to achieve your desired results, and these grads agree.