Learn the 4 Pillars of Story to unlock an entirely new level of storytelling.

Understand the fundamentals of storytelling by exploring the key ingredients—the 4 Pillars of story. Learn what each pillar is, its role in story, and how to develop each pillar in the stories you're telling.


What You'll Learn:

Learn the Big 3 Things that every strong character needs. Know how to get more out of those in your stories.


Place allows you to show, rather than tell. And it's far more than you think. Learn how to leverage the power of place.


The Keyword method will show you how to develop extreme clarity of purpose and how to communicate that to others.

Understand the 6 Essential Plot Points that account for the majority of your story's engagement.


Enroll in storytelling fundamentals for $97.

Lifetime access and 100% satisfaction guarantee.



6 Core Techniques To Go Deeper & Get More Out Of Those In Your Stories.

Ever worked with somebody in your film, whether a pre-interview, b-roll scene, or formal interview and left feeling utterly disappointed? It happens to all of us.  But here's the critical part: so often we blame the people in our films for not being passionate enough, succinct enough, or just not giving us what we need. 

If we want to get something different—something deeper—out of our interviewees then we need to be ready to do something different. That's where How to Conduct Remarkable Interviews comes in.



Learn the 'Golden Rule' of Interviews

This one idea, when mastered, will revolutionize your interviews.

Master the 6 Core Interview Techniques

Actionable, accessible, and instantly applicable. Techniques such as "It's a Boxing Match" and five more.

Overcome Common Interview Challenges

What to do if the answers are too long, too short, you're interviewing kids, interviewing alone, and more.



Enroll in conducting remarkable interviews for $97.

Lifetime access and 100% satisfaction guarantee.



Smash your fundraising goals by unlocking the power of storytelling.

Whether your delivering a talk, writing a blog post, launching a campaign, or making a video–understanding these two stories and how to tell them will create incredible connection with your nonprofit.

You'll learn how to craft these two critical stories.

The Origin Story–The story of how a nonprofit came to be. This story helps to attract people (donors, volunteers, etc) to your nonprofit.

The Impact Story–The story of the work the nonprofit does and the impact it has on people. This story helps to raise funds by connecting your audience to the real people you're helping.




Develop your deeper why.

As Simon Sinek says "People don't buy what you do, they buy why you do it." We'll help you find and develop the deeper why into a compelling story.

It's time to stop selling and start telling.

Nobody likes asking for money. But we all LOVE to hear a great story. We'll show you how to speak to the heart to move the mind. 

Help them feel your cause.

Emotion guides our decision making. Your ability to attract donors and raise funds is largely dependent on how much you can make your audience feel something.


Enroll in nonprofit story secrets for $97.

ALifetime access and 100% satisfaction guarantee.

compare all of your course options

Complete Muse Process

100% Satisfaction Guarantee

$327/ lifetime access

The most in-depth storytelling course on the planet

Applications for commercial and wedding work

Downloadable Worksheets

Guided Challenges

A Robust support Forum

Any starter Course

100% Satisfaction Guarantee

$97/ lifetime access

Choose one of the following:

Storytelling Fundamentals

Nonprofit Story Secrets

Conducting Remarkable Interviews

the Whole Muse Library

100% Satisfaction Guarantee

$397/ lifetime access

The Complete Muse Process course with all the trimmings

Applications for commercial and wedding work

Storytelling Fundamentals

Nonprofit Story Secrets

Conducting Remarkable Interviews


Commonly Asked Question

  • What is the Muse Storytelling Process?

    Muse is a proven process for finding and crafting remarkable stories. By 'process' we simply mean that it's a framework for how to approach storytelling.

    The Muse Process is based on the 4 Pillars of Story: People, Places, Purpose, and Plot. Maximizing each Pillar is the key to developing a story that is engaging, felt, remembered, and compels action.

    The Muse Process will take you through all 4 Pillars of Story. It will show you exactly how to make the most of each Pillar in every story you tell. You'll be left feeling empowered by knowing exactly where to start, what you're looking for, and how to take each step with extreme intention.

  • Who is the Muse Process for?

    At its core, Muse is about story—about using a process that will help you structure an engaging plot with remarkable characters that will truly connect your audience. And story is relevant to anyone who wants to create a connection, be that a photographer, writer, or filmmaker, no matter if you're a hobbyist or expert.

    Our background is in events, so at its release Muse best helps those working with real people. While creatives who create narratives stories will definitely benefit from Muse and its approach to story structure, it will be a bit before we add even more modules specifically related to that genre and so in the early days please realize that while MUSE applies to narrative work, we aren’t making those connections as directly for you.

    Muse currently shines when put to use by creatives who work with documentaries, commercial work, and weddings.

  • What is the difference between the storytelling courses?

    You can find everything you need to know about our storytelling courses, and the differences between them, by clicking right here. In summary, there are three main options for our storytelling courses:

    • The Complete Muse Course ($327 lifetime access): The complete Muse course builds on Storytelling Fundamentals with many more advanced storytelling principles. It includes Applications for Commercial Work and Applications for Weddings. It’s intended for creative professionals who craft stories regularly. Click here to learn more about The Complete Muse Course.

    • The Entire Muse Library ($397 lifetime access): You can gain access to every storytelling course we have by purchasing The Entire Muse LIbrary.

    If you still have questions about the course that’s the best fit, you can reach to the Muse team directly at friends@learnstory.org.

  • What is Storybuilder?

    Storybuilder is our collaborative storytelling app designed to help you build stronger stories in less time. It does this by breaking each story down into its core elements and developing them in a way that’s accessible to every member of the team.

    As you add your story elements, Storybuilder helps you go deeper in developing your characters, clarifying your purpose, discovering opportunities for unexpected places, and ensuring you have all of the critical elements needed for a strong plot structure.

    With Storybuilder, you can go from an idea to a storyboard PDF in minutes. Your team can leave feedback or ask questions inside the software, and everyone can build their own story drafts. Now everybody—from creative director to editor—can see how the story comes together.

  • What if I am not happy? What if I want a refund?

    Creatives around the world have achieved amazing results with the Muse process. That being said, it’s not a silver bullet or magic pill. It’s a process that helps you develop your thinking about story and gives you the tools to reliably bring those stories to life. It works when you put in the work.

    If Muse is not delivering results for you, you can take us up on our “go deep or go home (with a refund)” policy. Contact us within two weeks of your purchase and we’ll refund you in full. No hassles.

  • Why should I trust the Muse Process?

    The Muse process has been developed with a decade of real-world storytelling experience by the Stillmotion team. Our stories have won 5 Emmys and we’ve had the amazing opportunity to work with some of the biggest brands out there. Folks like AT&T, Apple, Callaway, NFL, MLB, Toyota, Cartoon Network and more.

    But more than just storytellers, we’ve long been educators as well. We’ve conducted over 100 workshops across the globe. We’ve taught for Canon, Vimeo, and YouTube. We’ve done years of research in the fields of psychology, anthropology, sociology, and neuroscience—and we’ve worked with pioneers in the science of storytelling and virality, like Paul Zak and Jonah Berger— to ensure that what we teach is backed not just in experience, but by science as well.

    We believe education is a massive responsibility. The opportunity to add to somebody's thinking might just be one of the greatest ways we can help each other. And that means that the ideas need to be both informative and informed. They need to be engaging. And they need to be structured in a way that supports learners in truly understanding the core concepts along with why they are true. In this way, it doesn’t matter which medium of storytelling you live in, learners may see a myriad of other ways these concepts can be applied in their daily life. After all, story is everywhere.

    The Muse process is built on the idea that we must guide the heart to move the mind. That we need to move people emotionally if we want to change their perspective and/or behavior. This concept was presented at the United Nations in 2014 to a group of global business leaders. And Muse was created to be a step-by-step clear and tangible way to find and build your stories in a way that will move your audience and bring them to your purpose, whether that’s a product, service, issue, or idea.

    But more than all of that, watch our stories. They were built with nothing more than heaps of passion and a super clear process. If you enjoy stories like Old Skool, The Final Stitch, or Soar, then you’ll love learning the process that brought them to life.

  • How will Muse transform my storytelling?

    When you learn the Muse Process you also gain a deep understanding of story. That understanding, when paired with a step-by-step process, can be a radical shift in your storytelling.

    It means you’ll have incredible clarity about how to bring your story to life, what needs to be done next, and what it will turn out like.

    It means you’ll have tons of confidence that if you listen, if you take your time to build the story, you will reputably and reliably end up with a story that moves your audience.

    It means you’ll be able to move your audience in a much deeper way. Rather than getting distracted or not finishing your video, you’ll create stories that people will want to click play again as soon as they’re finished.

    Having a process also helps you gain more creative control than you may have ever imagined. You’ll gain the tools to understand your client's’ goals and what they want to achieve so that you can be in charge of how to make that happen rather than being told what to shoot and how to do it.

    Better results on a consistent basis along with a clear process that you can share with your clients means you can also expect to raise your rates. And because your stories are moving and intentional, you’ll have a much easier time getting clients at those rates.

    And, very importantly, you can close the gap between those ideas you’ve been dreaming of and the stories that you end up bringing to life. You can create work you’re proud of. Work that you feel lives up to it’s potential, and what you thought it could be.

  • How long does Muse take to learn?

    We expect any one of our starter courses to take you an evening, whereas the Complete Muse course may take you anywhere from 10 to 15 hours to complete. We suggest spreading that time out over four to eight weeks. If you're a math whiz, you've already figured out that that means 1-2 modules every week.

    Each module, complete with tutorial, case-studies, quizzes, and applications, takes about 60-90 minutes to complete. How many notes you take, and if you do all the case studies helps determine whether you are on the high or low end of that.

    We HIGHLY recommend doing one module at a time so that you can learn the core concepts then see them applied right away. .