When we launched the Muse Storytelling Process this past year it grew way bigger and faster than we could have ever imagined. Now, just over six months later, we're a team of eight people focused on nothing but Muse, and helping you create meaningful connections through story.
With that growth comes increasing complexity and some big decisions that need to be made. For 10 years we've been running Stillmotionblog.com. It's gone through many phases and iterations, but in one form or another it's been around for quite some time. With the growth of Muse and our focus on storytelling, it's time for us to say goodbye to Stillmotionblog.
Stillmotionblog, and all its educational goodness, will now come from Learnstory
We've spent years building Stillmotion's blog. Hundreds of posts and millions of page views later it's something that we're incredibly proud of but it's time for us to move into the next phase of our journey.
Here's the thing—we're really not all that much into the gear. The reality is that most of you folks out there will more readily click on posts about camera techniques or lighting tricks before you'll spend that same time learning new ideas about story. And so, over the years, we've done our best to balance sharing all we could about story while also mixing in the technical and gear-related content that we know everybody loves. But that's not where our heart is.
Now it's time for us to truly follow our passion and craft content that makes us come alive—and that's story. Devouring the latest research, and looking for ways to help people better understand—and be empowered by—story is what we care about more than anything else.
We're excited about all of the content and ideas we have lined up to share with you this year. This includes some truly special research and ideas into storytelling that not enough people are talking about. And while you won't find any camera reviews or technical tips and tricks here, there are many great places where you can. We look forward to continuing to collaborate with our friends at Story & Heart as they become one of the industry's leading resources for everything filmmaking.
Starting today, we'll be delivering fresh and actionable ideas on storytelling each and every Tuesday morning.
More than just turning our focus from Stillmotionblog to Learnstory, we also have some big updates here. Since our launch we've spent a great deal of time collecting feedback and doing all that we can to make Muse even more robust and practical for you as the creative. Out of that feedback has come a few huge evolutions of Muse that we're excited to share with you here.
Muse is now available in three versions: documentary, commercial work, and weddings
It's the same proven process, but now it's adapted to speak directly to these genres of filmmaking. Directly below each tutorial, you'll now find applications of the core concepts to that genre.
So, for example, say we're talking about the Big 3 Things every strong character needs. In the commercial version of Muse you'll find applications that speak to and embrace the realities of making a film for a client, and that includes the possibility that your client has already chosen who will be in the film. Whereas in the wedding version of Muse, we'll share applications for the couple getting married and how to learn about, and express, these Big 3 Things in your film.
Throughout learning the Muse storytelling process you'll now find practical tips on how to apply everything to exactly the type of work that you do. It also means that all of the discussions are with a group of folks who all share the same challenges and constraints.
Inside Muse we've got a brand new interface to improve the learning process
Inside our learning platform we break the Muse storytelling process down into 6 modules: an introduction, each of the 4 Pillars of story, and an outro full of applications and additional resources. Each module then has tutorial videos, recaps, worksheets, and other downloadables.
All in all, that means a ton of content to keep track of. Our new interface makes it much easier for you to know exactly where you left off and how to find exactly what you're looking for without having to dig through a ton of content first.
This new interface is a pretty huge shift and along with that we had to ask everybody to make new accounts. There are still several hundred of you who haven't yet taken the opportunity to let us know which version of Muse you'd like to start with so that we can get your new account setup. You'll need to take a moment to fill out the few questions we emailed you so we can get you up and running inside our new platform.
For everybody joining Muse today and beyond, you'll get access right away to this new platform and all of our updates.
More than just a platform though, you'll notice that the look and feel of everything here at Learnstory is a significant shift from the old brand. We've taken a great deal of time to really think about who we are here at Muse and who we want to be. With that came a large update to the overall brand of Muse. It's been updated to something that is more human and much warmer.
When you're a startup (which Muse was in many ways) it can be tricky to find the balance of how much to develop an idea before you start sharing and offering it to others. Many of you have probably heard of the concept of creating an MVP–the minimum viable product–and then getting feedback from your early adopters. It's a concept in business that basically means bringing what's essential, and only that, to market first. As any filmmaker can attest to, there is always something more we want to do to a film. We could live in endless rounds of revisions always tinkering and never delivering. The exact same thing happens in business except each one of those changes and tweaks can take a great deal more time and investment.
As some of you may recall, the first appearance of Muse was actually during the Storytelling With Heart tour across North America in 2014. Since then Muse has grown into a full-time team of passionate people. And now that we're on much more solid ground and have nearly two thousand learners in our platform, it was time to really take a big look into who we are and our brand.